As we start talking about communicating with large numbers of people we have no choice but to look outside of the museum or classroom walls and beyond the exhibition as the primary mode of presentation.
In making judgements about how best to communicate ideas to audiences, one must pay real attention to the audience in question. It’s important to recognise that the concept of a ‘general public’ is long gone.
The prominent culture of research output is text, it exclusively takes the form of journal articles, essays and books. This doesn’t create favourable conditions for contemporary society to see, understand, engage or contribute to it.